Why Aging-Related Philanthropy Is So Scarce—and How to Change That



“Children are an investment. Old people are an expense.” This is the attitude John Feather, chief executive officer of the industry organization Grantmakers in Aging, says he faces often when encouraging philanthropies to donate more to aging-related initiatives. …


“Aging is just a hard sell across the board,” Feather says. “It’s hard to get people to focus on it. It’s hard to get people to identify with it. People want to avoid the topic.” …


So grantmakers have a growing opportunity to jump in and make a difference. But first, they need to understand that they really can help change things.

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By Leigh Ann Hubbard